(SparkToro, June 2019)Ĥ5.25% : The percentage of all browser-based searches on that resulted in organic clicks. (Ahrefs)ĥ0.3% : The percentage of all browser-based searches on that resulted in zero-clicks. (StatCounter, 2020)ĩ0.63% : The percentage of pages that get no organic search traffic from Google. (StatCounter, 2020)Ģ.75% : The total worldwide search engine market share Microsoft Bing currently holds. (Advanced Web Ranking)ĩ1.75% : The total worldwide search engine market share Google currently holds. (Advanced Web Ranking)Ģ6.9% : The average organic CTR, the first Google mobile search result gets. (BrightEdge)ģ2% : The average organic click-through rate (CTR) the first Google desktop search result gets. Organic Traffic Statisticsĥ3% : The percentage of all trackable website traffic that comes from organic search. Here are more than 70 mind-blowing statistics you need to know about search engine optimization. In this chapter, we’ve brought together all the latest statistics you need to know about organic traffic, industry spending and value, search behavior, Google, and more. In part, the undeniable proof of SEO’s value is scattered across a handful of websites in various reports and studies.
Yet, for some ridiculous reason, it remains a struggle to justify the value of SEO – even though SEO has a 20+ year record of driving traffic, conversions, and revenue.
If your website isn’t visible in the search results for the keywords you want to be found for, you can be sure that one of your competitors is! That means your site needs to be findable on search engines.Ī click on your search result, or the lack thereof, can be the difference between a business thriving or dying. Whenever people enter a query that’s relevant to your website into a search engine, you want your result to be the one they click on. That’s why search engine optimization (SEO) is essential for every brand and business that operates online today. Organic search is arguably the most valuable marketing channel there is.